{"id":1915,"date":"2026-06-14T11:31:47","date_gmt":"2026-06-14T11:31:47","guid":{"rendered":"https:\/\/ren.art.designs.estaciondiseno.es\/?page_id=1915"},"modified":"2026-06-17T15:59:10","modified_gmt":"2026-06-17T15:59:10","slug":"branding","status":"publish","type":"page","link":"https:\/\/ren.art.designs.estaciondiseno.es\/?page_id=1915","title":{"rendered":"Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1915\" class=\"elementor elementor-1915\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6301d6 e-flex e-con-boxed e-con e-parent\" data-id=\"d6301d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b5e23f elementor-widget elementor-widget-html\" data-id=\"0b5e23f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  @import url('https:\/\/fonts.googleapis.com\/css2?family=Arimo:wght@400;700&family=Playfair+Display:ital,wght@0,400..900;1,400..900&display=swap');\n\n  \/* Contenedor principal forzado a ocupar todo el ancho de pantalla *\/\n  .hero-banner {\n    position: relative;\n    width: 100vw;\n    left: 50%;\n    right: 50%;\n    margin-left: -50vw;\n    margin-right: -50vw;\n    height: 350px;\n    background-image: url('https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/04\/Fondo-1.jpg');\n    background-size: cover;\n    background-position: center;\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n    align-items: center;\n    overflow: hidden;\n    box-sizing: border-box;\n    padding: 25px 40px 40px 40px;\n  }\n\n  \/* Contenedor intermedio alineado hacia arriba *\/\n  .hero-center {\n    flex-grow: 1;\n    display: flex;\n    align-items: flex-start;\n    padding-top: 15px;\n    width: 100%;\n    overflow: hidden;\n  }\n\n  \/* Texto principal con tama\u00f1o aumentado (de 6.5rem a 7.5rem) *\/\n  .marquee-text {\n    font-family: 'Playfair Display', serif;\n    font-weight: 500;\n    font-size: 7.5rem; \n    color: rgba(255, 255, 255, 0.85);\n    white-space: nowrap;\n    will-change: transform;\n    animation: scrollText 16s linear infinite;\n    margin: 0;\n  }\n\n  \/* Animaci\u00f3n de derecha a izquierda *\/\n  @keyframes scrollText {\n    0% {\n      transform: translateX(100%);\n    }\n    100% {\n      transform: translateX(-100%);\n    }\n  }\n\n  \/* Contenedor inferior con interlineado cerrado *\/\n  .hero-footer {\n    width: 100%;\n    display: flex;\n    justify-content: space-between;\n    align-items: flex-end;\n    font-family: 'Arimo', sans-serif;\n    font-size: 1.1rem;\n    color: rgba(255, 255, 255, 0.9);\n    line-height: 1.05; \n  }\n\n  .footer-left {\n    text-align: left;\n  }\n\n  .footer-right {\n    text-align: right;\n  }\n\n  \/* --- ADAPTABILIDAD (RESPONSIVE) --- *\/\n\n  \/* Tablets (Pantallas medianas) *\/\n  @media (max-width: 991px) {\n    .hero-banner {\n      height: 280px;\n      padding: 20px 30px 30px 30px;\n    }\n    .hero-center {\n      padding-top: 10px;\n    }\n    .marquee-text {\n      font-size: 5.5rem; \/* Aumentado en tablet *\/\n      animation-duration: 12s;\n    }\n    .hero-footer {\n      font-size: 1rem;\n    }\n  }\n\n  \/* M\u00f3viles (Pantallas peque\u00f1as) *\/\n  @media (max-width: 767px) {\n    .hero-banner {\n      height: 220px;\n      padding: 15px 20px 20px 20px;\n    }\n    .hero-center {\n      padding-top: 10px;\n    }\n    .marquee-text {\n      font-size: 3.8rem; \/* Aumentado en m\u00f3vil *\/\n      animation-duration: 8s;\n    }\n    .hero-footer {\n      font-size: 0.85rem;\n    }\n  }\n<\/style>\n\n<div class=\"hero-banner\">\n  <div class=\"hero-center\">\n    <h1 class=\"marquee-text\">Ren Art Designs<\/h1>\n  <\/div>\n\n  <div class=\"hero-footer\">\n    <div class=\"footer-left\">\n      Graphic<br>designer\n    <\/div>\n    <div class=\"footer-right\">\n      Welcome to<br>my portfolio\n    <\/div>\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81a849d e-flex e-con-boxed e-con e-parent\" data-id=\"81a849d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a2f990 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"4a2f990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1f6a1d e-con-full e-flex e-con e-child\" data-id=\"b1f6a1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d7f2035 e-con-full e-flex e-con e-child\" data-id=\"d7f2035\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"c6d172c\" \n\t\tclass=\"e-c6d172c-a6a0578 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"c6d172c\"\n\t>\n\t\n\t\t\tBRANDING\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fde34d e-flex e-con-boxed e-con e-parent\" data-id=\"0fde34d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t\t\t\t<p class=\"e-3c868b4-a8e1717 e-paragraph-base\" data-interaction-id=\"3c868b4\"  data-e-type=\"widget\" data-id=\"3c868b4\">\n\t\t\t\t\t\t\t\tComo ya sabemos, el branding no implica \u00fanicamente crear un logotipo o definir una paleta de colores. Es construir la identidad visual y verbal de una marca desde sus cimientos. Me interesa especialmente ese proceso previo de investigaci\u00f3n, de entender el sector, analizar el entorno competitivo y detectar el espacio que una marca puede ocupar de forma aut\u00e9ntica. A ra\u00edz de eso tomaremos las decisiones creativas que dar\u00e1n forma al proyecto. &nbsp; &nbsp;<br><br>Disfruto desarrollando los elementos que posicionar\u00e1n a una marca y la har\u00e1n coherente. Y registr\u00e1ndolo todo en un manual que ayudar\u00e1 al posterior cuidado y permanencia de la identidad. &nbsp;&nbsp;\n\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-945cd20 e-flex e-con-boxed e-con e-parent\" data-id=\"945cd20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cd1c8f e-flex e-con-boxed e-con e-parent\" data-id=\"8cd1c8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e1b35c6 e-con-full e-flex e-con e-child\" data-id=\"e1b35c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ae4df5 e-con-full e-transform e-flex e-con e-child\" data-id=\"1ae4df5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_transform_skewX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:6,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-6,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t\t\t\t\n\t\t\t<a\n\t\t\thref=\"https:\/\/ren.art.designs.estaciondiseno.es\/?3d-flip-book=manual-identidad-bonobo\" target=\"_self\"\n\t\t\tclass=\"e-image-link-base\"\n\t\t\tdata-interaction-id=\"4731965\"\n\t\t>\n\t\t<img class=\"e-image-base \" \n\t\t\t\t\tdata-interaction-id=\"4731965\" \n\t\t \n\t\t data-e-type=\"widget\" data-id=\"4731965\"\n\t\t\t\t\t\t\t\t\tid=\"1943\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"2489\"\n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1754\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1.jpg 2489w, https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1-300x211.jpg 300w, https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1-1024x722.jpg 1024w, https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1-768x541.jpg 768w, https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1-1536x1082.jpg 1536w, https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Portada-Manual_1-2048x1443.jpg 2048w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b4978c e-con-full e-flex e-con e-child\" data-id=\"4b4978c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3669f7f elementor-widget-tablet__width-auto elementor-widget elementor-widget-html\" data-id=\"3669f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"bloque-galeria-seguro\">\n  <div class=\"mi-galeria-grid\">\n    <div class=\"grid-item\">\n      <img decoding=\"async\" src=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-14-jun-2026-18_37_28.png\" alt=\"Dise\u00f1o 1\">\n    <\/div>\n    <div class=\"grid-item\">\n      <img decoding=\"async\" src=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Cami-Daiquiri.png\" alt=\"Cami Daiquiri\">\n    <\/div>\n    <div class=\"grid-item\">\n      <img decoding=\"async\" src=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Mock-uo-carta.png\" alt=\"Mockup Carta\">\n    <\/div>\n    <div class=\"grid-item\">\n      <img decoding=\"async\" src=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/Posavasos-Bonobo.png\" alt=\"Posavasos Bonobo\">\n    <\/div>\n    <div class=\"grid-item\">\n      <img decoding=\"async\" src=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-14-jun-2026-18_28_27.png\" alt=\"Dise\u00f1o 5\">\n    <\/div>\n    <div class=\"grid-item\">\n      <img decoding=\"async\" src=\"https:\/\/ren.art.designs.estaciondiseno.es\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-2-ene-2026-12_59_42.png\" alt=\"Dise\u00f1o 6\">\n    <\/div>\n  <\/div>\n<\/div>\n\n<style>\n\/* CONTENEDOR ANTICHOQUES: Obliga a Elementor a respetar el espacio lateral *\/\n.bloque-galeria-seguro {\n  display: flex !important;\n  width: 100% !important;\n  max-width: 100% !important;\n  float: none !important;\n  clear: both !important;\n  overflow: hidden !important; \/* Evita que invada las cajas de texto de al lado *\/\n  box-sizing: border-box !important;\n  margin: 15px 0 !important;\n  padding: 0 !important;\n}\n\n\/* 1. Configuraci\u00f3n del Grid para PC (Escritorio) *\/\n.mi-galeria-grid {\n  display: grid !important;\n  grid-template-columns: repeat(3, 1fr) !important; \/* 3 columnas en PC *\/\n  gap: 15px !important;                             \n  width: 100% !important;\n  box-sizing: border-box !important;\n}\n\n\/* Estilo de las im\u00e1genes *\/\n.grid-item {\n  overflow: hidden !important;                      \n  border-radius: 12px !important; \/* Esquinas redondeadas *\/\n  position: relative !important;\n}\n\n.grid-item img {\n  width: 100% !important;\n  height: 100% !important;\n  aspect-ratio: 3 \/ 4 !important; \/* Formato vertical *\/\n  object-fit: cover !important;                     \n  display: block !important;                        \n}\n\n\/* 2. Configuraci\u00f3n para Tablets (Pantallas menores a 1024px) *\/\n@media (max-width: 1024px) {\n  .mi-galeria-grid {\n    grid-template-columns: repeat(2, 1fr) !important; \/* 2 columnas en Tablet *\/\n    gap: 12px !important;\n  }\n}\n\n\/* 3. Configuraci\u00f3n para M\u00f3viles (Ya funciona bien, se mantiene) *\/\n@media (max-width: 767px) {\n  .mi-galeria-grid {\n    grid-template-columns: repeat(2, 1fr) !important; \/* 2 columnas en M\u00f3vil *\/\n    gap: 8px !important;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48a03d6 e-con-full e-flex e-con e-child\" data-id=\"48a03d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t\t\t<h2 \n\t\tdata-interaction-id=\"3bb57fe\" \n\t\tclass=\"e-3bb57fe-2b3bd90 e-heading-base\" \n\t\t \n\t\tdata-e-type=\"widget\" data-id=\"3bb57fe\"\n\t>\n\t\n\t\t\tBonobo\n\t\t<\/h2>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7179e7 elementor-widget-tablet__width-initial elementor-widget__width-auto elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a7179e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Con este proyecto tuve la oportunidad de hacer un rebranding de Bonobo Beach Bar, emplazado en Playa Granada. La intenci\u00f3n es que la identidad evolucionara para una mejor adaptaci\u00f3n a los cambios de la zona y el p\u00fablico que la frecuenta. El proyecto consisti\u00f3 en revisar y consolidar su imagen visual, dot\u00e1ndola de coherencia y de la elegancia discreta que el espacio realmente transmite.<\/p>\n<p>La paleta se construy\u00f3 sobre tonos c\u00e1lidos y org\u00e1nicos (crema, marr\u00f3n oscuro, dorado y terracota) que evocan la luz mediterr\u00e1nea sin caer en t\u00f3picos de nuestro imaginario del dise\u00f1o costero.<\/p>\n<p>El imagotipo evoca la silueta de un bonobo integrado en la propia inicial del nombre, disfrutando de un c\u00f3ctel. La uni\u00f3n de la paleta de color con este simp\u00e1tico gui\u00f1o al verdadero significado de la palabra \u00abbonobo\u00bb, consigue un juego visual que acerca la marca al consumidor sin dejar de lado su elegante esencia. Y m\u00e1s importante, consigue proyectarse como un lugar de descanso y disfrute social.<\/p>\n<p>El manual de identidad desarrollado recoge desde las aplicaciones de papeler\u00eda y la carta men\u00fa hasta propuestas de merchandising y tarjetas de fidelizaci\u00f3n, adem\u00e1s de una gu\u00eda de uso fotogr\u00e1fico orientada a reforzar la presencia en redes con un lenguaje visual consistente. El resultado es una identidad que acompa\u00f1a al local en todos sus puntos de contacto con el cliente, desde el primer impacto visual hasta la experiencia dentro del espacio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-726ba1e e-flex e-con-boxed e-con e-parent\" data-id=\"726ba1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54e882f e-flex e-con-boxed e-con e-parent\" data-id=\"54e882f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ca997d elementor-align-justify elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-mobile-align-justify elementor-widget-tablet__width-auto elementor-widget elementor-widget-button\" data-id=\"6ca997d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ren.art.designs.estaciondiseno.es\/?page_id=978\" id=\"Revista secci\u00f3n\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VOLVER A PROYECTOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943a6c5 elementor-align-justify elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-mobile-align-justify elementor-widget-tablet__width-initial elementor-widget elementor-widget-button\" data-id=\"943a6c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ren.art.designs.estaciondiseno.es\/?page_id=833\" id=\"Revista secci\u00f3n\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b067c1 e-con e-atomic-element e-flexbox-base\" data-id=\"6b067c1\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"6b067c1\" data-e-type=\"e-flexbox\" data-id=\"6b067c1\">\n\t\t\t\t\t\n<hr class=\"e-c186457-bfdc8d9 e-divider-base\" data-interaction-id=\"c186457\"  data-e-type=\"widget\" data-id=\"c186457\" \/>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ren Art Designs Graphicdesigner Welcome tomy portfolio BRANDING Como ya sabemos, el branding no implica \u00fanicamente crear un logotipo o definir una paleta de colores. Es construir la identidad visual y verbal de una marca desde sus cimientos. Me interesa especialmente ese proceso previo de investigaci\u00f3n, de entender el sector, analizar el entorno competitivo y &#8230; <a title=\"Branding\" class=\"read-more\" href=\"https:\/\/ren.art.designs.estaciondiseno.es\/?page_id=1915\">Read more<span class=\"screen-reader-text\">Branding<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1915","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ren.art.designs.estaciondiseno.es\/?page_id=1915\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding -\" \/>\n<meta property=\"og:description\" content=\"Ren Art Designs Graphicdesigner Welcome tomy portfolio BRANDING Como ya sabemos, el branding no implica \u00fanicamente crear un logotipo o definir una paleta de colores. Es construir la identidad visual y verbal de una marca desde sus cimientos. Me interesa especialmente ese proceso previo de investigaci\u00f3n, de entender el sector, analizar el entorno competitivo y ... 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